Frequently Asked Questions About EvokedSet: Your Questions, Answered

Frequently asked questions

Who is EvokedSet?

Founded in 2006, EvokedSet is a strategic communications consultancy specialising in PR and marcoms for innovative B2B companies. We help technology startups and science spin-outs in frontier sectors – from medtech, healthtech, biotech and life sciences to electronics, telecoms and deep tech – get seen and heard by the media, analysts, investors and buyers who matter to them. We are a consultancy member of the PRCA (Public Relations and Communications Association).

Who leads EvokedSet?

EvokedSet is led by co-founder and Managing Director Nicky Denovan, who has more than 20 years of PR leadership experience in technology and science-led sectors. Before co-founding EvokedSet in 2006, Nicky was PR Advisor at broadband startup 186k, part of Lattice Group plc, a Senior PR Consultant specialising in telecoms and wireless at Companycare Communications (now CCGroup, a Hoffman agency), and ran European Marketing Communications at Synopsys. She is a Member of the PRCA and the CIPR, a former CIPR Regional Chair, and the author of PR & Marketing For Founders: Cost-effective ways to get your B2B startup seen and heard, a Top 3 Amazon title in Marketing & Sales and Business Management & Leadership.

Why is the company called EvokedSet?

The "evoked set" is the small group of brands that comes to a buyer's mind when a specific category is mentioned. If your business is not in your target customer's evoked set, you're simply not in the running when it comes to the purchase decision. Our job is to get our clients into their core customers' evoked set – and keep them there.

Which sectors do you specialise in?

We specialise in technology and science-led sectors, where the story is complex and the expectations are high: from medtech, healthtech, biotech and life sciences, to electronics, telecoms and deep tech. Our background is in technology marketing, so we get to grips with complex products and services quickly and turn your business mission into a clear, compelling and credible story that media, investors and buyers understand.

Do you work with startups or large enterprises?

EvokedSet works with innovation-led businesses, and our experience spans startups and scaleups to global brand leaders, as well as universities, innovation ecosystems and industry bodies. You can read some of our client stories on our Showcase page.

How do you work with clients?

PR builds momentum over time, so the vast majority of our clients work with us on a programme basis rather than short projects. We start by getting your message right, then deliver an integrated marcoms programme across media, analyst and influencer relations, stakeholder communications, continuous newsflow generation, founder profile-raising, content creation, social media management, speaker opportunities and awards platforms. We also take on defined projects, such as messaging workshops, launch campaigns, and content creation.

What does onboarding look like?

We start with a discovery conversation to understand your business goals, then work with your leadership team to shape your messaging using our Outcome-Up Messaging Framework™. Together we agree clear objectives and how success will be measured, then build the communications plan to achieve results – ensuring optimal use of our time and your budget. Most programmes are up and running within two weeks. To get started, request a meeting or call us on 0118 989 9788.

Do you work internationally, and with other agencies?

EvokedSet is based in Reading, UK. We work with clients across the UK, Europe and the US, and can act as your sole agency in all markets, or as your UK and European partner within a global network of specialists.

How do you measure PR success?

We agree with each client, before we start, what success looks like and how it will be measured. Depending on your goals, that can include coverage in your target media, higher profile for your founders and leadership team, greater traction with investors and key stakeholders, more inbound leads, sign-ups and customer conversions, fresh partnership and collaboration enquiries, better talent attraction and more.