Are you our ideal client?

We’re currently putting together a sizzle reel - yes, there is such a thing! - and, duly, we've been reflecting on EvokedSet’s journey as a PR agency and where we’ve had most success and impact for our clients over the last 18 years. Taking a look at this from all angles, we've distilled some common account characteristics. The client-side factors are particularly interesting.

Here’s the list of key attributes:

⭐ First and foremost: a CEO who loves and gets PR

⭐ Realism about the need for (and value of) right-sized support over vanity engagements

⭐ High degree of trust in chosen PR team’s counsel and ability to execute

⭐ Respect for journalists' time and needs, and an understanding of the media’s role, unique pressures and careabouts

⭐ Ability to recognise opportunities, seize the moment and make timely decisions - including signing off PR stories and materials 

⭐ Advocating for and championing their PR agency partner to the board, VCs and others who may need convincing

⭐ Honesty about what PR success looks like for the business and how agency performance will be measured

Does this chime with your experience, agency-side or client-side?

What other factors do you think have an impact on the long-term success of a PR agency/client relationship?

Drop us a line at clientservices[at]evokedset[dot]com with your thoughts.

Blog Index

12th July 2024 -
Market Building: A Rising Tide Lifts All Boats

21st June 2024 -
Latest client success story: Profile-raising comms for AB Cube

19th June 2024 -
Is your LinkedIn Company Page delivering value to your followers?

4th June 2024 -
Is your marketing content in library mode?

24th May 2024 -
New EvokedSet Ultimate Guide: 6 Key Steps to Media Success

18th April 2024 -
How to keep B2B leads warm

16th April 2024 -
NEW: 90-sec introduction to EvokedSet's PR & marcom services

10th April 2024 -
Things That We Believe: Never Let Our Clients Fail

31st March 2024 -
Latest client success story: Brand-building comms for White City Innovation District

24th March 2024 -
New EvokedSet Ultimate Guide: 25 Content Ideas For Demand Generation

15th March 2024 -
How to prepare for media interviews

7th March 2024 -
Why did we name our business EvokedSet?

25th February 2024 -
Latest client success story: Content excellence for Mavenir

18th February 2024 -
Are you our ideal client?

11th February 2024 -
Latest client success story: Game-changing PR for DnaNudge

4th February 2024 -
Is your business leveraging the PESO Model™ for marcoms?

29th January 2024 -
Do you know how your customers found you?

19th January 2024 -
Four ways to measure PR success

18th January 2024 -
What is the Evoked Set?

9th January 2024 -
New EvokedSet Ultimate Guide: 20 Ideas To Create Newsflow

2nd January 2024 -
Five ideas to generate newsflow

10th December 2023 -
Know Your Customer Value Proposition

15th November 2023 -
Need help with creating marketing messages that land?

2nd October 2023 -
Does your PR agency have the write stuff?

19th September 2023 -
Effective messaging for start-ups and scale-ups

13th August 2023 -
PR tips for start-ups and scale-ups

14th November 2022 -
Latest client success story: Marketing momentum for Avacta Group plc


Hello. Question about our services and how we can help? Please leave us a message and we will get back to you soon. Thanks.