London, United Kingdom, February 14 2023 – Consumer genetics testing innovator DnaNudge today announces a pilot with Holland & Barrett – one of the world's leading health and wellness retailers – to deliver DnaNudge’s DNA-personalised services at the retailer’s flagship London store. DnaNudge’s revolutionary Nutrition and Skincare genetics services are now on offer at Holland & Barrett’s Marble Arch store – its flagship London store.
DnaNudge provides the world’s first service to use consumers’ own DNA to ‘nudge’ people towards healthier and more personalised choices as they scan and shop. DnaNudge’s transformative smart shopping services are available to purchase online, and from its own outlet within the site of Chelsea and Westminster Hospital. The addition of this new high-street brand concession at Holland & Barrett’s flagship store enhances DnaNudge’s retail footprint across the capital.
Commenting on the service launch, Holland & Barrett’s Head of New Wellness Partnerships, Cal Price said: “We’re excited to trial this new service with our customers as part of our plans to go beyond product and offer personalised services and solutions. We know that our customers are increasingly looking for information and advice to help them know where to start with positively managing their health and DnaNudge offers an innovative way to do that”.
The DnaNudge Nutrition service analyses and maps users’ genetic profiles to key nutrition-related health traits – such as obesity, diabetes, hypertension and cholesterol – and empowers customers to be guided by their DNA, plus lifestyle factors, towards healthier eating. DnaNudge recently expanded its expertise into skin health, with the launch of its ground-breaking Skincare Test. The DnaNudge services work via a simple cheek swab and on-the-spot rapid genetic test that analyses customers’ predispositions to nutrition-related health traits or skin-related conditions. The digitised results are uploaded to a wearable DnaBean and mobile App, allowing users to scan product barcodes in store and be guided towards the best products for their unique genetic make-up.
Professor Chris Toumazou, co-founder of DnaNudge, commented: “We are extremely proud and pleased to offer DnaNudge’s services in Holland & Barrett – an iconic high-street brand and one of the UK’s leading wellness retailers. Empowering people to take small but positive steps towards better health – today and tomorrow – is the driving mission behind the DnaNudge service. We’re so excited to be working with this forward-thinking retailer to bring our services direct to H&B customers in-store, and to making a real difference to their overall wellbeing.”
About DnaNudge (http://www.dnanudge.com)
DnaNudge is the developer of the world’s first services to use consumers’ own DNA plus lifestyle factors to nudge people towards healthier choices while shopping. DnaNudge’s services analyse and map users’ genetic profile to key nutrition-related health traits – including obesity, diabetes, hypertension and cholesterol – plus skin-related conditions, enabling customers to be guided by their DNA towards healthier, more personalised product choices as they scan and shop. The service has been developed by world-renowned biomedical engineer Regius Professor Chris Toumazou FRS and published geneticist Dr Maria Karvela.
This ground-breaking DNA testing service created to address an epidemic – obesity and Type 2 diabetes – has been successfully adapted for the fight against a pandemic, with the development of the rapid, lab-free CovidNudge RT-PCR test. CovidNudge can accurately detect COVID-19 and other viruses in just over an hour, without the need for a laboratory, and is in use in healthcare settings around the world.
About Holland & Barrett (https://www.hollandandbarrett.com/)
Holland & Barrett is the UK’s leading wellness retailer and one of the largest in Europe. We make health and wellness a way of life for everyone, with a leading range of own brand, innovative vitamins, supplements, specialist foods, sports nutrition, and conscious beauty brands. Established in 1870, Holland & Barrett has been trusted for wellness for over 150 years. Holland & Barrett has a retail presence of more than 1000 stores across 19 countries worldwide, including over 800 in the UK and Ireland, as well as a rapidly expanding e-commerce business. Holland & Barrett’s colleagues are “qualified to advise” with in depth training in nutrition and supplements to give accessible personalised advice to customers on their individual needs. All figures are correct as of 30 September 2021.
PRESS CONTACTS for DnaNudge:
Nicky Denovan, EvokedSet PR
Phone: +44 (0) 118 328 2782
DnaNudge’s revolutionary Nutrition and Skincare genetics services are now on offer at Holland & Barrett’s Marble Arch store – its flagship London store.
13th March 2023 - DnaNudge
DnaNudge forges strategic partnership with Mylab Discovery Solutions to deliver next-generation point-of-decision diagnostics for diabetic foot infections
14th February 2023 - DnaNudge
DnaNudge in pilot with Holland & Barrett: Nutrition and Skincare genetics services now available at leading wellness retailer’s flagship London store
30th November 2022 - Diagnostics for the Real World
Diagnostics for the Real World’s landmark SAMBA machine enters Science Museum Group’s permanent collection and features in major new “Injecting Hope” exhibition
5th October 2022 - Diagnostics for the Real World
Diagnostics for the Real World’s multiplex respiratory virus rapid point-of-care tests approved for sale in New Zealand
8th July 2022 - EPSRC UK-RAS Network
EPSRC UK-RAS Network Launches Key Whitepaper On State-of-the-Art In Legged Robotics
17th June 2022 - EPSRC UK-RAS Network
National poll: third of Brits open to trialling the use of robots
26th May 2022 - EPSRC UK-RAS Network
Get Ready for UK Festival of Robotics 2022 (18th-24th June): join the conversation as UK robotics labs open doors to the public
18th May 2022 - Diagnostics for the Real World
Diagnostics for the Real World (DRW) achieves UK technical validation for two multiplex respiratory virus rapid tests
13th May 2022 - EPSRC UK-RAS Network
Robot Lab Live returns for UK Festival of Robotics 2022: join UK’s top robotics research labs for exclusive live demos – Wednesday June 22nd, 4-6pm BST, UK Robotics YouTube Channel
22nd March 2022 - White City Innovation District
London’s global innovation hub: official launch of White City Innovation District
14th March 2022 - Professor Chris Toumazou
Regius Professor Chris Toumazou named first ever UK winner of the UNESCO-Equatorial Guinea International Prize for Research in the Life Sciences
2nd February 2022 - pharmasol
pharmasol completes merger with PharmaLex Group
11th January 2022 - Hamlyn Centre
Ready, set, robot! National Robot Drawing and Story Competitions for Primary Schoolchildren Now Officially Open For Entries
Hello. Question about our services and how we can help? Please leave us a message and we will get back to you soon. Thanks.