Quocirca on “The Use and Abuse of Analysts”

Category: PR
Posted by Nicky on 2nd February 2009

Leading UK-based analyst firm Quocirca has produced a really excellent document to provide ITC companies with insight to understand exactly what an analyst does, how they can impact a market, and how they work with a vendor.

“The Use and Abuse of Analysts” is useful if you’re trying to build analyst relationships for the first time, or if you need a refresher on how to manage the expectations of all parties in the process.  Highly recommended and you can download the pdf here.