Marketingunity Appoints EvokedSet to Drive Communications Programme

Category: evokedset news
Posted by Nicky on 11th December 2008

PR and Web Marketing Specialists To Build Brand Profile for Marketing Resource Management (MRM) Solution Vendor

Newbury, United Kingdom, December 11, 2008 – Marketingunity, a leader in collaborative web-based Marketing Resource Management (MRM) software, today announced that it has appointed B2B PR and web marketing agency EvokedSet to drive Marketingunity’s communications programme. EvokedSet won the brief to support Newbury-based Marketingunity following a competitive pitch process. EvokedSet has been retained to deliver an integrated programme of PR, web and email marketing to raise the profile of the Marketingunity brand in its key markets.

Marketingunity’s family of applications falls into MRM – a relatively new category of web-based management tool that enables customers to maximize return on marketing investment by boosting productivity, streamlining key processes and optimising the efficiency of marketing resources across the value chain. The MarketingunityTM MRM solution replaces the use of separate desktop spreadsheets by providing a single, unified online environment where marketing teams, field staff, agencies and suppliers can collaborate to proactively plan, execute monitor and report on campaigns; manage digital assets, workflows and approvals; procure goods and services cost-effectively, and ensure timely fulfillment. The result is reduced costs, administration overheads and delays, and faster time-to-market – and longer time-in-market – for campaigns. The Marketingunity MRM range includes editions for Enterprises and Agencies, and for on-premise or SaaS (Software as a Service) deployment. It is delivering measurable time and cost savings and ensuring the highest possible return for marketing spend for over 1200 blue-chip global enterprises today.

Commenting on EvokedSet’s appointment, Chris Hopwood, Managing Director and Founder of Marketingunity said: “After an extensive search for the right PR company, including a final round of five shortlisted companies, we are delighted to have appointed EvokedSet. What stood out for us was their strategic approach to PR planning, combined with their ability to proactively deliver results across all the channels that will be key to supporting our continued growth.”

Nicky Davis, Co-Founder and Director of EvokedSet adds: “We’re absolutely right-sized to support Marketingunity’s communications needs, from PR and analyst programmes, through to email campaigns and online PR. For every client, our goal is to create a results-based programme that generates brand-building momentum and offers the best return on investment, and we are looking forward to delivering a measurable difference for Marketingunity.”

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