welcome to momentum
Welcome to Momentum, our blog featuring all the latest news from EvokedSet, plus our views on the world of B2B PR and web marketing.
E-Newsletters
Category: e-marketing
Posted by Lloyd on 15th October 2006
E-newsletters can provide the most economic and high-impact means of putting your message in front of your key audience – targeted, branded, and measurable. But, as one of our clients recently said, “Wow, there’s a lot more to this than I realised…” So, what exactly is involved?
more
From instant to consistent messaging
Category: online PR
Posted by Nicky on 9th October 2006
The foundation for any successful B2B communications campaign is strong messaging. In the B2B world, if your messages simply don’t resonate with your target audience, it doesn’t matter how often or how loudly you say them.“Instant messaging” may be the current communication tool of choice for the kids, but continually inventing your messaging on the fly is unlikely to yield the momentum, consistency and credibility required to build a brand and create sustainable differentiation in the longer-term. Only by understanding what your customers really care about, what problems they are seeking to solve, and by rigorously and consistently applying the “so what?” test to each proposition, can you begin to create a solid messaging framework to drive your communications programme.
more
Momentum 
Categories
e-marketing 
evokedset news
online PR
PR
Uncategorized
Date archive
Title archive
Entry now open for the Fresh PR Awards 2010
Institute of Biomedical Engineering takes a top prize at Times Higher Education Awards!
Quocirca on “The Use and Abuse of Analysts”
Marketingunity Appoints EvokedSet to Drive Communications Programme
EvokedSet’s Liz Hartney takes Women’s Team Title at London Marathon!
CIPR Thames & Chiltern wins Group of the Year!
EvokedSet makes PRWeek Rankings!
From instant to consistent messaging
feeds