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welcome to momentum

Welcome to Momentum, our blog featuring all the latest news from EvokedSet, plus our views on the world of B2B PR and web marketing.

Feeding a PR programme

Category: PR
Posted by Nicky on 9th September 2006

PR programmes can be hungry beasts.

Building – and maintaining – momentum in your PR activity is crucial, not only for the success of your ongoing campaign but also to ensure best use of your marketing investment. The ability to continually “feed” your PR programme, as efficiently as possible, is therefore key.
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RSS, it’s big and getting bigger

Category: e-marketing
Posted by Lloyd on 3rd September 2006

RSS – Really Simple Syndication – fills the gap between email and your website. If you’ve just updated your website with some new content (e.g. a blog entry, a new edition of your newsletter or a press release) your next task is to let the world know. Most likely you’ll email your contact list with a short synopsis of the new content and a link to the website for the full article. RSS provides a means of doing this automatically.An RSS feed isn’t email, it’s a file with a list of items and links that is periodically checked by RSS feed readers. There are various types of RSS feed readers – ones that are part of normal email programs (like Thunderbird), plug-ins to email programs (like Newsgator in Outlook), stand-alone readers (like FeedReader or FeedDemon), plug-ins to browsers (like Lektora into Internet Explorer), browsers (like Opera and Firefox) and aggregator sites (like my.yahoo, popurls.com etc.). All of these readers require the recipient to subscribe to the feed once and then the reader automatically gathers any updates to the feed. This pull mechanism means that your feed is differentiated from push marketing such as email and spam.
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