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Welcome to Momentum, our blog featuring all the latest news from EvokedSet, plus our views on the world of B2B PR and web marketing.
What is the Evoked Set?
Category: evokedset news
Posted by Nicky on 9th July 2006
So, why the name? What exactly is an Evoked Set? Put simply, it’s the handful of possible choices that come into your mind at the time of making a specific buying decision.For example, if we say “notebook computers”, you’ll probably have a few brands that are ‘top of mind’ (perhaps Dell or Sony). And if you say, “B2B PR consultancies”, we’ll say “EvokedSet”. That’s how it works.
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Entry now open for the Fresh PR Awards 2010
Institute of Biomedical Engineering takes a top prize at Times Higher Education Awards!
Quocirca on “The Use and Abuse of Analysts”
Marketingunity Appoints EvokedSet to Drive Communications Programme
EvokedSet’s Liz Hartney takes Women’s Team Title at London Marathon!
CIPR Thames & Chiltern wins Group of the Year!
EvokedSet makes PRWeek Rankings!
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