momentum » PR

Entry now open for the Fresh PR Awards 2010

Nicky — Sun, 25 Oct 2009 15:54:40 +0000

Online entry is now live for the Fresh PR Awards 2010: http://www.freshprawards.co.uk

The theme for this year’s awards is “shake your tail feather and strut your stuff” and there are 20 categories open to entrants to showcase their PR excellence. Entries will be judged in a two-stage process, the first by a regional team of judges that will shortlist the candidates (I will be part of this panel) and a second stage judging panel held in London and chaired by Mark Borkowski.

The closing date for entry is Friday 11th December 2009.

Quocirca on “The Use and Abuse of Analysts”

Nicky — Mon, 02 Feb 2009 18:22:13 +0000

Leading UK-based analyst firm Quocirca has produced a really excellent document to provide ITC companies with insight to understand exactly what an analyst does, how they can impact a market, and how they work with a vendor.

“The Use and Abuse of Analysts” is useful if you’re trying to build analyst relationships for the first time, or if you need a refresher on how to manage the expectations of all parties in the process. Highly recommended and you can download the pdf here.

Feeding a PR programme

Nicky — Sat, 09 Sep 2006 13:39:09 +0000

PR programmes can be hungry beasts.

Building – and maintaining – momentum in your PR activity is crucial, not only for the success of your ongoing campaign but also to ensure best use of your marketing investment. The ability to continually “feed” your PR programme, as efficiently as possible, is therefore key.
(more…)

PR + Web = Momentum

Nicky — Fri, 09 Jun 2006 13:56:13 +0000

Your business is continually communicating. 24 hours a day, 7 days a week. Your website, your keyword rankings, your media coverage, your ability to be found - your entire online presence is sending a message to your potential customers right now. We believe that fully integrating your PR programme with the online channel is the logical progression for effective marketing communications, and will be the next generation of PR consultancy. Here’s some reasons why:“Yes, we know our website’s rubbish - we’ve been meaning to do something about that.”
(more…)