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Welcome to Momentum, our blog featuring all the latest news from EvokedSet, plus our views on the world of B2B PR and web marketing.

Our clients are winners

Category: evokedset news
Posted by Nicky on 2nd December 2009

It’s been a good year for awards for EvokedSet’s clients, topped last night when DNA Electronics beat major industry competition to be named as the winner of the R&D Award 2009 at the Elektra European Electronics Industry Awards.We run proactive awards programmes for several of our clients, identifying the most prestigious awards schemes and crafting the entries that will make the judging panel sit up and take notice. Highlight wins for our clients over the past couple of years include:

DNA Electronics - Winner of R&D Award 2009 at the Elektra European Electronics Industry Awards
The Institute of Biomedical Engineering, Imperial College London - Winner of “Outstanding Contribution to Innovation & Technology”, Times Higher Education Awards 2009
Toumaz Technology - Winner of National Microelectronics Institute (NMI) Emerging Technology Company of the Year 2009
Toumaz Technology - Winner of IET Innovation in Engineering Award

To find out how we can put you on the winner’s podium, just give us a call on 0844 870 8025 or drop us a line.

Institute of Biomedical Engineering takes a top prize at Times Higher Education Awards!

Category: evokedset news, Uncategorized
Posted by Nicky on 19th October 2009

EvokedSet PR client The Institute of Biomedical Engineering, Imperial College London, has been honoured with a top prize for innovation at the prestigious Times Higher Education (THE) Awards 2009. The Institute was named overall winner in the category of “Outstanding Contribution to Innovation and Technology.” The awards were announced at a gala ceremony at the Grosvenor House Hotel in London on Thursday 15th October.

Now in their fifth year, the Times Higher Education Awards are the leading awards for the higher education sector, created to recognise, celebrate and reward the highest standards of excellence and talent in UK academia. This year the awards attracted over 600 entries from more than 130 higher education institutions.

The Institute of Biomedical Engineering (IBE) was recognised by the panel of specially selected judges for its sheer breadth of innovation in the areas of medical diagnosis and treatment, personalised healthcare, regenerative medicine and biomedical imaging. The panel was impressed by the range of innovation achieved and its transferability into other fields.

The IBE, which opened its state-of-the-art, purpose-built facilities in 2006, combines the strengths of Imperial’s world class research schools in engineering and medicine to drive major advances in biomedical technology and accelerate the commercial realisation of technologies to improve the lives of people around the world.

Congratulations to all of the team at the IBE!

All A-Twitter

Category: evokedset news, online PR
Posted by Nicky on 4th February 2009

With a veritable stampede of high-profile sign-ups in recent weeks, it’s fair to say that microblogging platform Twitter is having something of a ‘moment’. An estimated 2 million-plus ‘tweets’ are sent each day by over a million active users (which include mainstream media organisations), and we’re already counting down to the 2 billionth post. Having been well-trained in the art of brevity of expression by our enthusiasm for text messaging, it seems we’re taking to 140-character-limited bon mots like ducks to water. And the simile is fitting. One of the best pieces of advice I’ve read is to think of Twitter as a river (and a fast-moving one at that). Don’t try to keep up with everything - just dip in, take the temperature, enjoy yourself, and then get out.

While we’re still in learning-and-evolution mode, one of the early lessons from Twitter is how the ascendancy of social networking culture seems to be bringing about a fundamental (because socially-enforced) shift in how certain groups communicate online. The most significant trends that I see in my online activity are, firstly, the increasingly blurred line between the professional and the personal (this is particularly evident in Twitter due to its inherent transparency) and, secondly, ’hyperinteractivity’ - the ability to engage, critique, challenge, and support myriad individuals and communities in multiple ways and across a mind-boggling array of channels. It’s an interesting development and, whatever services ultimately triumph, it’s clear that there is a healthy appetite out there for exploring and exploiting these platforms.

I posted my first tweet almost two years ago but have been Twittering in earnest since the New Year. You can follow me here: http://www.twitter.com/nickydavis.

Look forward to seeing you in the Twitterverse but, in the meantime, here are some links to resources that I’ve found useful:

Twitterholic: http://twitterholic.com/
Twitter user rankings and statistics. With over 100,000 followers, Stephen Fry is ranked 2nd globally but, beaten only by Barack Obama’s team-maintained account, he could accurately be called the top individual Twitterer in the world.

GigaTweet: http://popacular.com/gigatweet/
A running tweet counter and trend analyser, for graph-lovers everywhere.

TweetDeck: http://www.tweetdeck.com/beta/
Currently in public beta, TweetDeck categorises your Twitter feeds, displays them in manageable columns, and provides a user-friendly dashboard to manage your Twitter activity. It might sound like overkill for a new user, but it proves surprisingly valuable as your following/follower numbers start to climb.

Valebrity: http://www.valebrity.com
A portmanteau of ‘validated’ and ‘celebrity’, Valebrity is a reference site that separates the real celebrity Twitterers from the (surprisingly common) fakes. As elsewhere on the web, trust is a real issue on Twitter and, according to WSJ, certifying identity could even be one of the business models that the founders of Twitter pursue in their quest to monetise the service.

Momentum