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welcome to momentum

Welcome to Momentum, our blog featuring all the latest news from EvokedSet, plus our views on the world of B2B PR and web marketing.

Entry now open for the Fresh PR Awards 2010

Category: PR, Uncategorized
Posted by Nicky on 25th October 2009

Online entry is now live for the Fresh PR Awards 2010: http://www.freshprawards.co.uk

The theme for this year’s awards is “shake your tail feather and strut your stuff” and there are 20 categories open to entrants to showcase their PR excellence. Entries will be judged in a two-stage process, the first by a regional team of judges that will shortlist the candidates (I will be part of this panel) and a second stage judging panel held in London and chaired by Mark Borkowski.

The closing date for entry is Friday 11th December 2009.

Quocirca on “The Use and Abuse of Analysts”

Category: PR
Posted by Nicky on 2nd February 2009

Leading UK-based analyst firm Quocirca has produced a really excellent document to provide ITC companies with insight to understand exactly what an analyst does, how they can impact a market, and how they work with a vendor.

“The Use and Abuse of Analysts” is useful if you’re trying to build analyst relationships for the first time, or if you need a refresher on how to manage the expectations of all parties in the process. Highly recommended and you can download the pdf here.

Feeding a PR programme

Category: PR
Posted by Nicky on 9th September 2006

PR programmes can be hungry beasts.

Building – and maintaining – momentum in your PR activity is crucial, not only for the success of your ongoing campaign but also to ensure best use of your marketing investment. The ability to continually “feed” your PR programme, as efficiently as possible, is therefore key.
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Momentum