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welcome to momentum

Welcome to Momentum, our blog featuring all the latest news from EvokedSet, plus our views on the world of B2B PR and web marketing.

The spiders are watching you

Category: e-marketing
Posted by Lloyd on 23rd November 2006

You’ve updated your website or created a new page and now you’re waiting for the “spiders” (such as Googlebot) that crawl the net to find you, rate you and place you in their search index…If you’re already ranked, you might be indexed overnight; if not then it might take a few days for your new content to be found. The fact is that these particular spiders have poor eyesight and the solution that is now re-emerging to solve this problem is “tagging”.
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E-Newsletters

Category: e-marketing
Posted by Lloyd on 15th October 2006

E-newsletters can provide the most economic and high-impact means of putting your message in front of your key audience – targeted, branded, and measurable. But, as one of our clients recently said, “Wow, there’s a lot more to this than I realised…” So, what exactly is involved?
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RSS, it’s big and getting bigger

Category: e-marketing
Posted by Lloyd on 3rd September 2006

RSS – Really Simple Syndication – fills the gap between email and your website. If you’ve just updated your website with some new content (e.g. a blog entry, a new edition of your newsletter or a press release) your next task is to let the world know. Most likely you’ll email your contact list with a short synopsis of the new content and a link to the website for the full article. RSS provides a means of doing this automatically.An RSS feed isn’t email, it’s a file with a list of items and links that is periodically checked by RSS feed readers. There are various types of RSS feed readers – ones that are part of normal email programs (like Thunderbird), plug-ins to email programs (like Newsgator in Outlook), stand-alone readers (like FeedReader or FeedDemon), plug-ins to browsers (like Lektora into Internet Explorer), browsers (like Opera and Firefox) and aggregator sites (like my.yahoo, popurls.com etc.). All of these readers require the recipient to subscribe to the feed once and then the reader automatically gathers any updates to the feed. This pull mechanism means that your feed is differentiated from push marketing such as email and spam.
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