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Welcome to Momentum, our blog featuring all the latest news from EvokedSet, plus our views on the world of B2B PR and web marketing.

All A-Twitter

Category: evokedset news, online PR
Posted by Nicky on 4th February 2009

With a veritable stampede of high-profile sign-ups in recent weeks, it’s fair to say that microblogging platform Twitter is having something of a ‘moment’. An estimated 2 million-plus ‘tweets’ are sent each day by over a million active users (which include mainstream media organisations), and we’re already counting down to the 2 billionth post. Having been well-trained in the art of brevity of expression by our enthusiasm for text messaging, it seems we’re taking to 140-character-limited bon mots like ducks to water. And the simile is fitting. One of the best pieces of advice I’ve read is to think of Twitter as a river (and a fast-moving one at that). Don’t try to keep up with everything - just dip in, take the temperature, enjoy yourself, and then get out.

While we’re still in learning-and-evolution mode, one of the early lessons from Twitter is how the ascendancy of social networking culture seems to be bringing about a fundamental (because socially-enforced) shift in how certain groups communicate online. The most significant trends that I see in my online activity are, firstly, the increasingly blurred line between the professional and the personal (this is particularly evident in Twitter due to its inherent transparency) and, secondly, ’hyperinteractivity’ - the ability to engage, critique, challenge, and support myriad individuals and communities in multiple ways and across a mind-boggling array of channels. It’s an interesting development and, whatever services ultimately triumph, it’s clear that there is a healthy appetite out there for exploring and exploiting these platforms.

I posted my first tweet almost two years ago but have been Twittering in earnest since the New Year. You can follow me here: http://www.twitter.com/nickydavis.

Look forward to seeing you in the Twitterverse but, in the meantime, here are some links to resources that I’ve found useful:

Twitterholic: http://twitterholic.com/
Twitter user rankings and statistics. With over 100,000 followers, Stephen Fry is ranked 2nd globally but, beaten only by Barack Obama’s team-maintained account, he could accurately be called the top individual Twitterer in the world.

GigaTweet: http://popacular.com/gigatweet/
A running tweet counter and trend analyser, for graph-lovers everywhere.

TweetDeck: http://www.tweetdeck.com/beta/
Currently in public beta, TweetDeck categorises your Twitter feeds, displays them in manageable columns, and provides a user-friendly dashboard to manage your Twitter activity. It might sound like overkill for a new user, but it proves surprisingly valuable as your following/follower numbers start to climb.

Valebrity: http://www.valebrity.com
A portmanteau of ‘validated’ and ‘celebrity’, Valebrity is a reference site that separates the real celebrity Twitterers from the (surprisingly common) fakes. As elsewhere on the web, trust is a real issue on Twitter and, according to WSJ, certifying identity could even be one of the business models that the founders of Twitter pursue in their quest to monetise the service.

Quocirca on “The Use and Abuse of Analysts”

Category: PR
Posted by Nicky on 2nd February 2009

Leading UK-based analyst firm Quocirca has produced a really excellent document to provide ITC companies with insight to understand exactly what an analyst does, how they can impact a market, and how they work with a vendor.

“The Use and Abuse of Analysts” is useful if you’re trying to build analyst relationships for the first time, or if you need a refresher on how to manage the expectations of all parties in the process. Highly recommended and you can download the pdf here.

Marketingunity Appoints EvokedSet to Drive Communications Programme

Category: evokedset news
Posted by Nicky on 11th December 2008

PR and Web Marketing Specialists To Build Brand Profile for Marketing Resource Management (MRM) Solution Vendor

Newbury, United Kingdom, December 11, 2008 – Marketingunity, a leader in collaborative web-based Marketing Resource Management (MRM) software, today announced that it has appointed B2B PR and web marketing agency EvokedSet to drive Marketingunity’s communications programme. EvokedSet won the brief to support Newbury-based Marketingunity following a competitive pitch process. EvokedSet has been retained to deliver an integrated programme of PR, web and email marketing to raise the profile of the Marketingunity brand in its key markets.

Marketingunity’s family of applications falls into MRM – a relatively new category of web-based management tool that enables customers to maximize return on marketing investment by boosting productivity, streamlining key processes and optimising the efficiency of marketing resources across the value chain. The MarketingunityTM MRM solution replaces the use of separate desktop spreadsheets by providing a single, unified online environment where marketing teams, field staff, agencies and suppliers can collaborate to proactively plan, execute monitor and report on campaigns; manage digital assets, workflows and approvals; procure goods and services cost-effectively, and ensure timely fulfillment. The result is reduced costs, administration overheads and delays, and faster time-to-market – and longer time-in-market – for campaigns. The Marketingunity MRM range includes editions for Enterprises and Agencies, and for on-premise or SaaS (Software as a Service) deployment. It is delivering measurable time and cost savings and ensuring the highest possible return for marketing spend for over 1200 blue-chip global enterprises today.

Commenting on EvokedSet’s appointment, Chris Hopwood, Managing Director and Founder of Marketingunity said: “After an extensive search for the right PR company, including a final round of five shortlisted companies, we are delighted to have appointed EvokedSet. What stood out for us was their strategic approach to PR planning, combined with their ability to proactively deliver results across all the channels that will be key to supporting our continued growth.”

Nicky Davis, Co-Founder and Director of EvokedSet adds: “We’re absolutely right-sized to support Marketingunity’s communications needs, from PR and analyst programmes, through to email campaigns and online PR. For every client, our goal is to create a results-based programme that generates brand-building momentum and offers the best return on investment, and we are looking forward to delivering a measurable difference for Marketingunity.”

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