Email marketing is arguably the most cost-effective means of keeping in contact - and building a relationship with - your customers. It is also one of the best ways to qualify leads and cross-sell to a known customer base.
Creating an email newsletter requires:
- A contact database
This database must be either people with whom you have a current business relationship or people who have consented to you sending them email.
The database should be linked to a subscribe/unsubscribe mechanism. - A newsletter template
Must look good without images, can look fantastic with! - Content
Provide value to your readers and they will click through to learn more. This can be a round-up of recent news, features and viewpoints, whitepaper/application note highlights, or industry commentary. The chances are that you already have much of the material, it just needs to be adapted. - A landing page
Invite readers to a customised landing page, addressing their needs with collateral for them to download. Not only will you capture their interest, you will also be able to measure their level of interest.
EvokedSet can help you with all of the above. We can host your database and landing page to provide an integrated lead generation and qualification solution.
Our unique differentiator is that we can not only track who has opened the email and clicked on the links within that email, but we also follow that tracking through to customised landing pages. Links on those pages are tracked so that you know which resources were downloaded by your prospective customers.