PR & marcoms support for EEIF equity applicants

Stand out.Step up.Scale up.

The East of England Investment Fund (EEIF), an initiative of the British Business Bank, is committing £140m of new funding to East of England businesses, including Equity Finance of up to £5 million. You don’t need an adviser to apply. Founders can apply directly to EEIF – Equity Finance, managed by Mercia Ventures.

Investors back companies they can see, trust and believe in. If you’re an ambitious spinout, startup or scaleup based in the East of England and you’re thinking of applying, EvokedSet’s director-level PR and marketing communications support can help you stand out – before, during and after your funding application.

EvokedSet provides PR and marketing communications support only and is not affiliated with the British Business Bank or EEIF – Mercia Ventures. Applications are made direct to EEIF’s selected fund managers. Nothing here constitutes financial advice.

Book your investment readiness review
Up to£5M EEIF – Equity Finance open to East of England firms

Your path to investment readiness and beyond

  1. Phase 1

    Visibility

    Get investment-ready

    • Messaging workshop to crystallise positioning
    • Website, online and social presence optimisation
    • Creation of high-quality marketing materials
    • Media profile boost across target press for your company and founders

    Investors find a confident company

  2. Phase 2

    Credibility

    Prepare your application

    • Investor slide deck development support
    • Sharper messaging and company storytelling
    • Content that convinces with clarity and purpose
    • Proof points: case studies, coverage, advocacy, endorsements

    Your application tells a compelling story.

  3. Phase 3

    Velocity

    Power post-funding growth

    • Funding announcement into continuous newsflow
    • Issues leadership and authority building
    • Demand and lead gen content programmes
    • Media, analyst and speaker platforms to connect your message to key audiences

    Funding becomes ongoing momentum.

Why it matters

Key benefits

  • Investor-ready story

    A clear, compelling narrative and positioning that excites investors.

  • Stronger first impression

    A polished public presence that builds confidence at first look.

  • Credible third-party proof

    Media coverage, case studies and endorsements that back your ambition.

  • Momentum after funding

    Continuous comms and opportunities to turn investment into growth.

Why EvokedSet?

  • Director-level expertiseSenior strategic counsel and hands-on delivery
  • Startup and scaleup specialistsSupporting fast-growth businesses for two decades
  • Strategy-led, results-drivenHarness our 5-step Outcome-Up Messaging Framework™
  • Stand-out PR and marcomsWe boost your profile, credibility and reputation

Here's what our clients say

“EvokedSet generated inspiring content that successfully showcased the strengths of White City Innovation District.”

John Anderson,
Chief Investment Officer
Imperial College London

Get started

Book your investment readiness review today

Book your review
+44 (0) 118 989 9788
www.evokedset.com
clientservices@evokedset.com
Peacock feather with the quote: We believe that great PR should open minds and open doors